Yggdrasil, a well-known iGaming provider based in Malta, has made a significant move by signing a content distribution agreement with Circus.nl, the leading online platform for sports wagering, casino, and live casino in the Netherlands.
The partnership aims to expand Yggdrasil’s presence in the Netherlands, where it officially entered the market in 2021. The goal is to introduce Yggdrasil’s latest content and attract more Dutch players to their platform. This will include content from the YG Masters offering and a large portfolio of core games, featuring popular titles such as “Legend of Dragon Wins DoubleMax,” “Rock Star Santa MultiMax,” and “Excalibur VS GigaBlox.”
Through its YG Masters Program, Yggdrasil offers over 134 slot titles created by studios using GATI technology, which allows for the quick creation and distribution of innovative content. James Curwen, CEO at Yggdrasil, expressed excitement about the partnership, stating, “The Netherlands is a key focus for us, and through this partnership, we will be able to reach an even wider audience.”
This collaboration is in line with Yggdrasil’s broader expansion plans, as the provider recently entered the regulated market of Switzerland through a partnership with Swiss4Win. On the other hand, Circus.nl, with a strong presence in land-based and online gambling in the Netherlands, will benefit from combining its portfolio with top content created by Yggdrasil. This will further cement its presence in the country and improve player engagement by adding new, unseen content to its portfolio.
Denis Wittebrood, Casino Operations Manager at Circus, commented on the partnership, stating, “Yggdrasil is a supplier that needs no introduction, offering a strong portfolio that has been curated for a decade. The diverse titles available provide our customers with a fantastic choice of entertainment.”
Overall, the partnership between Yggdrasil and Circus.nl represents a strategic move for both companies, as they aim to strengthen their positions in the Dutch market and provide players with innovative and engaging content.