FSB, a well-respected technology supplier to the iGaming industry, has announced a strategic partnership with South African operator SuperSportBet. This partnership will see FSB providing the operator with a range of award-winning sports betting, casino, and platform developments tailored to meet the specific needs of SuperSportBet’s customers and partners. The collaboration will enable SuperSportBet to offer a wide variety of sports betting and bet types designed specifically for the South African market, including products tailored for the South African horse racing market and integration features for local payment options.
In addition to sports betting products, the partnership will also bring a comprehensive portfolio of online casino products to SuperSportBet’s platform. This will allow the operator to take advantage of industry-leading content and expand its offerings to the local player community. The partnership will also include FSB’s Player Account Management solution, which provides transparent activity reviews to players, allowing them to track their registration, deposit, and withdrawal details.
The partnership between FSB and SuperSportBet is aimed at expanding both companies’ footprint in the South African market. As part of the deal, FSB will include its recent Bet Builder development, which generates and publishes a broad selection of custom bets within individual sports events. This product is aimed at meeting the specific requirements of the local market.
Barrie Swart, General Manager at SuperSportBet, expressed excitement about the collaboration, stating, “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders, and Super Boosts.”
Adam Smith, Chief Executive Officer at FSB, also commented on the partnership, saying, “This landmark partnership has been many months in the making and we are very proud to have been chosen as platform partners of SuperSportBet.”
Overall, the partnership between FSB and SuperSportBet is expected to have a significant impact on the South African market and is seen as a positive step for both companies.