SOFTSWISS has announced that it has acquired a majority stake in Turfsport, a leading South African provider of multi-channel betting software for lotto, horse racing, and sports. This strategic move is part of SOFTSWISS’ larger goal to expand its global presence and enhance its product portfolio.
While the financial details of the acquisition have not been disclosed, SOFTSWISS has stated that the purchase agreement will allow it to serve additional regulated markets and strengthen its product offerings.
Turfsport has been in the business for over 35 years, offering fully managed solutions for retail, mobile, and online operators. The company’s software is used by over 40 operators in the South African market, with the overall number of wagers placed exceeding 1.5 billion annually. This acquisition will further solidify SOFTSWISS’ presence in the African regulated market.
Andrey Starovoitov, co-CEO of SOFTSWISS, expressed his excitement about the acquisition, stating that it presents an efficient way for the company to expand into the South African market. He believes that the region is becoming a focal point globally, and the acquisition will provide access to technologies developed by world-class specialists over the last 35 years.
Turfsport CEO Christian Neuberger also welcomed the acquisition, emphasizing the opportunities it will bring for international growth. He expressed his delight in finding an ideal partner in SOFTSWISS, highlighting the potential for the two companies to deliver innovative product enhancements and services in the African markets.
SOFTSWISS will provide more details about the acquisition and its plans for the South African market at the International Casino Exhibition (ICE) 2024, scheduled to take place from February 6th to 8th at ExCeL London.
The purchase of the majority stake in Turfsport marks a significant milestone for SOFTSWISS as it continues to expand its presence in the global gambling market, particularly in the African region. With this acquisition, the company aims to leverage the expertise and reputation of Turfsport to enhance its offerings and serve a wider customer base.