RubyPlay, a leading online casino game developer, has recently launched a custom title for its South African partner, LottoStar. This move comes after RubyPlay’s entry into the South African market in June 2023, and it marks the company’s first custom title specifically created for the South African market.
The new game, titled “Immortal Ways LottoStar,” features branding elements from LottoStar to set it apart from other games and appeal to existing clients. It offers players 10,000 winning ways and utilizes 2 Immortal Arrays across the 2nd, 3rd, 4th, and 5th reels. Additionally, the game includes 2 Bonus Wheels, offering players opportunities to generate additional cash rewards, jackpot rewards, and multipliers.
This custom title represents a significant milestone for RubyPlay as it underscores the company’s commitment to growth in regulated markets, particularly in South Africa. Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about the launch, stating that the company has witnessed outstanding success in player engagement in South Africa with LottoStar. He emphasized his confidence that players will love the dynamic and multi-faceted features of Immortal Ways LottoStar.
RubyPlay is an HTML5 online casino game developer with a rapidly expanding portfolio of high-quality video slots. Based in Kiev, Ukraine, the company’s global design team contributes to the creation of top-shelf games known for their great themes, feature mechanics, sound effects, and balanced color schemes.
LottoStar, on the other hand, is South Africa’s first lottery-focused wagering site, allowing players to place bets on the outcome of the world’s largest international lotteries.
The launch of Immortal Ways LottoStar demonstrates RubyPlay’s dedication to providing bespoke gaming experiences tailored to specific markets, and it signals the company’s continued expansion into new territories. As RubyPlay looks to the future, it plans to extend its presence in other regulated markets such as Spain and Romania.