Pragmatic Play, a leading slot provider, has announced a content distribution agreement with Sky Vegas, one of the UK’s top online casino brands. As part of the agreement, Pragmatic Play will integrate its Live Casino content onto the Sky Vegas platform, expanding its presence in the UK regulated market.
The Live Casino content that will be available on the Sky Vegas platform includes popular games like Sweet Bonanza CandyLand, Vegas Ball Bonanza, Roulette, and Blackjack. This partnership builds upon an existing agreement in which Pragmatic Play provides Sky Vegas with a selection of premium slots.
Pragmatic Play is well-known for providing players with unique and exciting entertainment experiences. By offering localization options, extensive customization, and bespoke products, the provider aims to become the go-to Live Casino provider in the UK. In addition to the partnership with Sky Vegas, Pragmatic Play has also formed alliances with other major UK operators such as bet365, William Hill, and Flutter.
Irina Cornides, Pragmatic Play’s Chief Operating Officer, expressed enthusiasm about the partnership, stating, “Sky Vegas is a natural home for Live Casino content from Pragmatic Play. We’re already supplying our popular slots to the UK-based operator, and now Sky Vegas players can experience the very best of our live portfolio, which includes original game shows such as Treasure Island in addition to classic card and table games.”
The partnership also benefits Sky Vegas by enhancing its portfolio with high-quality Live Casino content customized to meet its specific needs and expectations. By combining its offerings with Pragmatic Play’s content, Sky Vegas aims to further strengthen its presence in the UK and expand its portfolio, ultimately improving player engagement and commitment.
Philippa Ayres, Sky Gaming’s Head of Content, commented on the partnership, saying, “Seeing how well our players have engaged with Pragmatic Play’s top-performing Slots, we are confident they will love Live Casino games such as Mega Wheel and Boom City. We’re delighted to extend our strong partnership with Pragmatic Play by bringing their outstanding live content to Sky Vegas.”
Overall, the partnership between Pragmatic Play and Sky Vegas is expected to bring enhanced gaming experiences to players and drive further growth in the UK online casino market.