The highly anticipated launch of Pragmatic Play’s Sportsbook products has been the result of a collaborative effort to supply the developer’s full-service portfolio of popular titles. The deal, aimed at solidifying the leading positions of both companies in the active Spanish market, focuses on soccer and basketball leagues with some of the most popular teams and players in the world.
The abundance of sports events and associated wagering opportunities in Spain has been a driving force behind the launch of Pragmatic Play’s sports wagering product. The move also demonstrates the company’s commitment to aligning with industry trends for further growth. The partnership with DAZN BET is considered a significant milestone in Pragmatic Play’s product development and operating strategy, with the Sportsbook being integrated using the Player Account Management (PAM) Platform technology provided by Pragmatic Solutions.
The combination of technologies makes the Sportsbook product available to all operators licensed for the Pragmatic Solutions PAM, which has already contributed to a record monthly turnover for DAZN BET. With the addition of the sports wagering product to the existing Slots, Live Casino, Bingo, and Virtual Sports verticals, the PAM technology is now supporting a total of five segments on the DAZN BET platform, enhancing the operator’s competitive advantage.
Gareth Crook, VP of Sports at Pragmatic Play, expressed excitement over the collaboration and the company’s role in powering DAZN BET’s entry into the sports betting market. He emphasized the pride of being associated with the flagship brand and expressed confidence in DAZN BET’s potential to become a leading operator in the country.
Simon Gatenby, CMO at DAZN BET, echoed the sentiment, praising Pragmatic Play for their technical and creative excellence and expressing excitement about being the first operator to utilize the Sportsbook offering. He emphasized the goal of providing customers in Spain with an unforgettable sports betting experience.
Overall, the launch of Pragmatic Play’s Sportsbook products in collaboration with DAZN BET represents a significant development for both companies and promises to deliver an enhanced sports betting experience for customers in the Spanish market.