Pariplay®, a division of NeoGames S.A., has partnered with ZEAL, an online lottery operator in Germany. The agreement involves integrating Pariplay®’s in-house studio, Wizard Games, into the ZEAL platform.
With this alliance, Pariplay® aims to enter the German market and introduce its new content to a new audience. This includes the popular game Dragons of the North, along with new games set to launch through Pariplay®’s Fusion® in the coming months. The partnership is also expected to establish Pariplay® as the flagship content provider worldwide.
Enrico Bradamante, Chief Commercial Officer at Pariplay®, expressed the strategic importance of the German market and their excitement to see how Wizard Games content will perform with ZEAL’s players.
ZEAL, known for its state-licensed lottery products, operates through its B2C brands LOTTO24 and Tipp24. By combining its portfolio with Pariplay®’s customized content, ZEAL will strengthen its presence in Germany and enhance player engagement with new gaming content.
The Managing Director of ZEAL Instant Games added that the partnership with Pariplay® will help them expand their slots offering and strategically grow their business. This cooperation makes ZEAL the first operator to bring Wizard Games to the German market.
Pariplay® was founded in 2010 and is headquartered in Malta. In late 2019, the company was acquired by Aspire Global and has development offices in Bulgaria, Gibraltar, India, the Isle of Man, and Israel.
ZEAL has recently expanded into arcade-style releases and virtual scratch cards through ZEAL Instant Games.
This partnership between Pariplay® and ZEAL marks an important milestone for both companies as they work together to bring exciting new content to the German market. With a focus on player engagement and unique gaming experiences, the alliance is set to benefit both parties and expand their reach in the online gaming industry.