NeoGames S.A., a pioneering game development company known for its cutting-edge scratch game solutions, has announced a new partnership that is set to expand its foothold in the North American market. The latest deal involves NeoGames’ vertical Pariplay and the Hard Rock Bet platform, an online arm of Hard Rock Digital in New Jersey.
As part of the partnership, Wizard Games, a studio under Pariplay, will make its extensive library of innovative slots available to players on the Hard Rock Bet platform in New Jersey. This will include popular titles such as “Spirit of Mustang,” “Dragons of the North,” and “Wolf Riches,” with more titles to be added through the Fusion aggregation platform.
The expansion into New Jersey is expected to strengthen Wizard Games’ presence in one of the key North American markets. The studio has already been making strides in other North American regions, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
The partnership with the Hard Rock Bet platform comes at a time when Hard Rock Digital has been focusing on delivering a high-quality online experience to players in New Jersey. By adding Wizard Games’ content to its offerings, Hard Rock Bet aims to further enhance its entertainment options for players in the state, complementing its existing selection of classic titles and casino floor content at Hard Rock Hotel & Casino Atlantic City.
This expansion into the North American market is part of NeoGames’ broader strategy to reach a wider audience. The company’s President and Head of iGaming, Tsachi Maimon, expressed enthusiasm about the partnership, citing New Jersey as an extremely important market for NeoGames.
Similarly, Grant Williams, Senior Vice President of Casino at Hard Rock Digital, emphasized the value of adding Wizard Games’ portfolio to the Hard Rock Bet platform, highlighting the diverse selection of slots, table games, and live dealer options now available to players in New Jersey.
Overall, the collaboration reflects NeoGames’ commitment to leveraging technological developments and strategic partnerships to expand its presence in key markets, with a focus on delivering high-quality gaming content to an ever-growing player base.