The upcoming Super Bowl has sparked a flurry of excitement not just among football fans, but also among celebrity supporters and bettors. One such celebrity is Taylor Swift, who is a fervent supporter of the Kansas City Chiefs and their tight end, Travis Kelce. Swift’s passion for the team has inspired the Oregon Lottery’s DraftKings Sportsbook to launch a series of wagers that make references to Taylor Swift songs as the final countdown to Super Bowl LVIII begins.
The sports book’s release includes bets such as the “Shake It Off”, which allows bettors to wager on the team that will score first. Additionally, the “Wildest Dream” bet will pay out if Travis Kelce scores the first and last touchdown of the game. These unique bets add an element of fun and excitement to the Super Bowl fever that has gripped the nation.
The Oregon Lottery has been enhancing its sports betting facilities since October 2019, handling a total of $1.75 billion in bets to date. According to Oregon Lottery’s Sports Betting Products Manager, Kerry Hemphill, the fanfare and celebrities at the Super Bowl generate the most interest in sports betting seen all year. The “Taylor” effect may also result in more casual sports betters taking a chance to have fun.
In response to the excitement surrounding the Super Bowl, the Oregon Lottery has joined the trend of offering “prop bets” as another betting alternative to traditional game plays. These prop bets range from the coin toss to an unprecedented score, known as scorigami. Bettors will also have the opportunity to bet on the color of the Gatorade to be dumped on the winning coach, the Big Game’s MVP, the better-performing defense, and more.
These prop bets will be available to Oregon bettors through the DraftKings Sports Book. During the 2023 Super Bowl, this operator handled almost 307,000 bets totaling $5.3 million. The biggest win in 2023 amounted to over $21,000 on a $350 bet placed on the correct three consecutive league winners ending with the Super Bowl. Oregon Lottery expects significant turnover again this year and has launched themed prop bets to make the most of the most important American sporting event of the year.
With millions of ways to have fun, bettors are encouraged to tailor their prop bets swiftly as the show is about to begin. The Oregon Lottery reminds players to take advantage of the DraftKings app to gamble responsibly and have a great time. The Super Bowl is not just about the game on the field, but also about the excitement and fun of betting on a wide variety of outcomes.