OpenBet, a prominent company in the sports betting industry, has partnered with Veikkaus, a government-owned operator in Finland, gaining access to the Finnish market. This market has become a key player in Europe for sports betting, with recent decisions to open its doors to private companies for sports betting and iGaming licenses. OpenBet’s partnership with Veikkaus is set for four years, during which time their advanced technology will upgrade the sportsbook platform and enhance the betting experience for players, both in retail and online settings, as well as granting access to Managed Trading Services.
Nikos Konstakis, Chief Product Officer at OpenBet, emphasized the significance of this partnership, stating that they are not only entering Finland but transforming its sports betting landscape, setting an unparalleled benchmark with Veikkaus. He also highlighted OpenBet’s expertise in the lottery sector and responsible gaming. Vice President of Betting Operations at Veikkaus, Juha-Matti Mäkilä, also expressed excitement about the partnership, foreseeing a strong and competitive position in the evolving Finnish market as a result.
OpenBet has been in the industry for over 25 years, providing innovative solutions in the domain of betting technology, content, and services. Its partner network spans successful companies from various regions, and the company itself is owned by Endeavor, a leader in the world of sports betting and entertainment.
This partnership signifies a significant step for both OpenBet and Veikkaus, as they look forward to redefining the user experience and elevating the sports betting offering in the Finnish market. With their combined expertise and advanced technology solutions, they aim to achieve success both now and in the future.