Games Global, a leading supplier of innovative gaming content, has solidified its position as an industry leader in the global gaming market through a strategic partnership with Rootz, a popular online casino operator.
This partnership is mutually beneficial, as Games Global will provide Rootz with its premium live casino offering through OnAir Entertainment, as well as a variety of live casino and game shows. The collaboration marks a significant milestone for global expansion and steady growth in the market.
Players who enjoy Rootz content will now have access to a portfolio of Games Global and OnAir Entertainment’s hit games, including Roulette, Blackjack, Casino Hold’em, Nexus Roulette, and Card Matchup. The industry has high expectations for this partnership, as it heralds a new era in live gaming entertainment.
Rootz is known for offering unique gaming experiences and pushing the boundaries of online gaming, setting new standards for the iGaming industry.
Julie Allison, Chief Revenue Officer at Games Global, expressed excitement about the partnership, stating, “Our focus is on fostering partnership and support to enhance the live gaming experience. By combining their dynamic vision with our technological prowess, we aim to create an extraordinary player journey that reflects the strength of our united efforts.”
Sam Brow, CEO at Rootz, added, “We are eager to embark on this partnership, welcoming a suite of acclaimed games to our portfolio. This marks a pivotal moment as we continue to expand our offerings and deliver exceptional gaming experiences to our players. We are confident that these additions will further enhance our diverse player base and engage players.”
Games Global’s OnAir Entertainment, founded in 2020, has rapidly expanded across the European market, conquering key markets such as Romania, Georgia, Latvia, and Malta. The company offers a wide range of thrilling games such as live casino products, as well as its most popular game, Standard Blackjack.
This strategic partnership between Games Global and Rootz signifies a step forward in the evolution of the global gaming industry, promising exciting gaming experiences for players worldwide.