The emerging game development studio Octoplay has made its debut in the UK market by partnering with the top gambling operators Paddy Power and Betfair. This collaboration will see Octoplay’s gaming package integrated directly into the platforms of the two operators, potentially increasing traffic and engagement with their online offerings.
This direct integration has been made possible by Octoplay’s proprietary game server, which will deliver freshly produced gaming content to Paddy Power and Betfair without the need for aggregation platforms or intermediaries.
Paddy Power and Betfair, both owned by Flutter Entertainment, will leverage Octoplay’s engaging content to further enhance their product offerings and maintain their positions as leaders in the online UK market. This partnership also marks a significant milestone for Octoplay, which is gaining recognition as a rising star in the iGaming industry.
Carl Ejlertsson, CEO of Octoplay, expressed his excitement about the partnership, stating that Paddy Power and Betfair are the exact caliber of operators for whom they want to provide games. He emphasized the studio’s commitment to quality and player satisfaction, highlighting their goal to be a leading supplier in core regulated markets worldwide.
Andrew Kerr, Head of Paddy Power Games, also praised Octoplay for producing highly entertaining slot games that resonate with their players. He sees the partnership as an opportunity to bring Octoplay’s games to their lobbies, benefiting the product offering of both Paddy Power and Betfair.
Overall, this collaboration between Octoplay, Paddy Power, and Betfair marks a significant step for all parties involved, paving the way for enhanced gaming experiences and increased market presence in the UK.