The countdown to the Super Bowl has begun, and with it comes a flurry of excitement and anticipation. As sports betting brands gear up for the event, they are fine-tuning their marketing strategies and creating ads. However, the build-up to the big game has been met with news that only three sports betting ads will be visible during the Super Bowl.
David Highhill, the General Manager for Sports Betting at NFL, recently announced that only one sports betting ad will be available before kickoff, with just two more being aired during the game. This marks a significant reduction in the number of sports betting ads compared to previous years.
The NFL has implemented a new policy when it comes to in-game sports betting ads, with Alex Riethmiller, a spokesperson for the NFL, explaining that they have put policies in place to limit the amount of advertising for sports betting during live games. This move is in response to the increasing popularity of sports betting since its legalization in the US back in 2018.
However, the surge in popularity has led to concerns, particularly from recovering gambling addicts who claim that constant advertising makes them more inclined to bet again. In response to these concerns, efforts have been made to reduce problem gambling and gambling addiction, including the formation of a body comprised of professional sports leagues, Fox, and NBCUniversal, that will oversee sports betting ads in the US from April 2023.
Despite these measures, Highhill emphasized that the NFL cannot be held accountable for all sports betting ads, as they have limited control over ads that run on other sports programming or sports radio throughout the week. In addition to these efforts, the NFL has invested in training its employees about problem gambling and responsible gambling practices, with over 17,000 employees receiving training on gambling laws and practices.
Furthermore, the NFL has donated $6.2 million to fund gambling treatment problems and help people dealing with addiction through its website and helpline. These measures reflect the league’s commitment to addressing concerns surrounding sports betting and its impact on individuals at risk of gambling harm.