BetMGM is determined to stay ahead of the game when it comes to the upcoming Super Bowl, and their latest move to launch an online sports betting app in Nevada is proof of that. During BetMGM’s Investor Day presentation last year, the company announced its plans to enter the Las Vegas market, with the goal of timing the app’s launch to coincide with the Las Vegas Super Bowl. This strategic move is expected to drive app traffic and boost registrations.
The infrastructure for the BetMGM sports betting app is provided by Entain, one of the company’s partners. The app offers a range of features, including live streaming, digital deposits, withdrawals, and parlay wagering options. Additionally, users of the app will have access to BetMGM’s rewards system, earning points and credits for wagers placed through the app in Nevada. These credits can then be redeemed for VIP benefits at over 20 MGM Resorts properties across the country.
With the anticipation of high demand for pre-game and in-game betting, the app is designed to cater to the diverse interests of sports fans. Leveraging Entain’s Angstrom Sports technology, the app will offer a wide selection of pre-game and in-game wagering options, as well as enticing odds on individual teams and the ability to bet on each play.
Adam Greenblatt, CEO of BetMGM, sees Las Vegas as a key destination for tourists and believes that the upcoming Super Bowl will attract even more users to the app. BetMGM, a joint venture between MGM Resorts International and Entain, has been expanding its presence in various markets and has made significant progress in the online casino and sports betting sectors.
To further solidify its position, BetMGM has also entered into a strategic partnership with X (formerly Twitter) to share sports wagering data relevant to the Super Bowl on their website. This move is aimed at reaching a wider audience and providing valuable insights for bettors.
In conclusion, BetMGM’s launch of the sports betting app in Nevada, as well as its strategic partnerships, positions the company as a leading player in the online betting market, just in time for the highly anticipated Super Bowl.