Golden Entertainment Inc. recently announced plans to invest its earnings from a multimillion-dollar gaming agreement back into its commercial gambling operations in Pahrump. The specifics of these investments are being kept under wraps, but Blake Sartini II, the company’s senior vice president for operations, emphasized the ambition to expand.
Golden Entertainment owns several prominent institutions in the area, including Lakeside Hotel & Casino, Gold Town Casino, and Pahrump Nugget Hotel & Casino. This year has seen significant changes in these properties, with new restaurants such as Mister Taters and the Farmhouse Kitchen opening at Gold Town Casino, as well as a new Jimmy John’s location inside the Nugget.
The company recently sold and licensed its distributive gaming assets to an Illinois-based company, allowing it to become the nation’s largest slot route operator. This deal allows J&J Ventures Gaming to administer a vast system of 25,000 slot machines spread throughout more than half of the country in 35,000 locations across five states.
In addition to the sale of its slot route holdings, Golden Entertainment also announced a five-year agreement with J&J for its branded taverns in Nevada, ensuring the continuation of gaming operations on terms consistent with the company’s prior practices.
The proceeds from these transactions will be used to improve operations in Pahrump and make adjustments at other casinos in the region. The company also plans to undertake major renovations at The Strat, Arizona Charlie’s, and several gambling establishments in Laughlin.
This strategic shift demonstrates Golden Entertainment’s flexible response to the fast-changing gaming industry. By focusing on fast-growth sectors and improving efficiency, the company aims to enhance the customer experience at all of its casinos. The news of these investments signals the company’s commitment to expanding its entertainment services across Southern Nevada.