The LiveScore Group, a global sports media company, has made a significant move by acquiring Wonderlabz, a leading software development company based in South Africa. This acquisition is expected to enhance the future expansion of LiveScore Group and streamline the product development process, making it easier to enter new markets.
Wonderlabz is well-known for its advanced Lithium PAM and back-office platform, and it boasts a talented team of experienced software developers and engineers. The two companies have previously collaborated, with Wonderlabz playing a crucial role in improving the application and digital platforms for LiveScore’s brands, including LiveScore and LiveScore Bet.
LiveScore Group has achieved success worldwide through its three brands, LiveScore, LiveScore Bet, and Virgin Bet, covering both sports media and sports betting. The acquisition of Wonderlabz follows Ringier AG’s £50 million investment in LiveScore Group, enabling further global expansion.
Previously, LiveScore Group owned 25% of Wonderlabz, and this full acquisition signals the establishment of a new tech hub in a rapidly growing market.
In response to the acquisition, Sam Sadi, CEO of LiveScore Group, expressed excitement about the collaboration, stating, “Welcome to the LiveScore Group family, Wonderlabz.” Similarly, Ben Johansen, CEO of Wonderlabz, welcomed the move, highlighting the opportunity for their team to continue playing a key role in the future.
The acquisition is a strategic move that is expected to pave the way for further advancements in technology and industry-leading tech solutions. This partnership between LiveScore Group and Wonderlabz is poised to drive innovation within the sports media and betting sectors, positioning both companies as forward-thinking and innovative leaders in their field.