Highlight Games Ltd. (HG), a UK-based specialist in instant win games and virtual reality video games, has formed a new partnership with Boomerang Digital, a UK-based firm known for innovative tech brands. The purpose of this alliance is to launch a fresh numbers game titled “Lotto Goals” by combining Highlight Games’ large video archive portfolio and innovative game concept with Boomerang’s technology suite. The game is set to be distributed to the flagship UK retail firm ahead of UEFA’s Euro 2024 Championship this summer, with plans for wider distribution to clients in the global and UK lottery, wagering, and gaming sectors.
The “Lotto Goals” game will require players to choose 6 football jersey numbers from a selection of 22 choices. The results will be determined by a series of goals from popular teams and players included in HG’s video archive.
CEO of Highlight Games, Steven Holmes, expressed his excitement about the partnership with Boomerang Digital and the opportunity to expand the distribution of content across the UK and internationally. He sees this partnership as an exciting step in the company’s growth in the virtual sports and instant-win game market.
Additionally, CEO of Boomerang Digital, Andrew Ludlow, expressed his thrill at working with Highlight Games and stated that the innovative concept of combining numbers games with real football footage is something their customers have been eager for. The two companies aim to grow their respective customer bases in the UK and internationally through this mutually beneficial agreement.
In other news, Highlight Games has also entered into a content distribution agreement with the Azerbaijan National Lottery Company – Azerlotereya OJSC. In response to this alliance, Steven Holmes announced that he is delighted to replicate the success of their partnership with other national lotteries and looks forward to launching their exclusive content in this new territory.