The renowned Digital Gaming and Entertainment division owned by NOVOMATIC, Greentube, has announced an expansion of its existing partnership with Superbet to include the Latin American market, with a particular focus on Brazil.
This new deal signifies a significant milestone for Greentube as it extends its successful partnership with Superbet. The collaboration will see Greentube’s diverse and exciting content become available to players in Brazil, marking a strategic move towards the company’s expansion in Latin America.
Having already established a thriving relationship with Superbet, Greentube has been able to expand its presence in various key markets around the world. Now, Brazilian players will have access to an array of captivating games from Greentube, including popular titles like Cash Connection – Sizzling Hot, Charming Lady’s Boom, and Book of Ra Bingo, along with many other engaging slot releases.
This marks the first time that Greentube and Superbet will join forces in Latin America, but given their success in other markets, the collaboration is expected to yield positive results in this region as well. The partnership will also provide Superbet with additional exposure in the Latin American market, allowing them to reach new players through Greentube’s popular gaming content.
Greentube’s expansion into the South American market aligns with the company’s strategic plans for 2024, as it aims to further grow its presence in this key market. Jelena Popovic, Regional Manager at Greentube, expressed confidence in the partnership, stating that the company’s high-performing content will thrive with the increased exposure in Brazil.
Nicholas Yu, Head of Content & Live Casino at Superbet, also emphasized the value that Greentube’s games bring to their brand and loyal players in Brazil. The partnership between the two companies represents a new level of collaboration, building on their successful history of working together in different regions.
Greentube, which has been active in the iGaming market since 1998, became part of the NOVOMATIC Group in 2010, solidifying its position as a leader in the industry. Superbet, founded in Romania in 2008, has since become one of the leading operators in eastern and central Europe, and has extended its global presence to various key markets worldwide.