Push Gaming, a B2B gaming supplier located in London, UK, has been making strategic moves to expand its reach and attract new players. On November 22nd, the company officially launched a new slot game called Boss Bear. Following this, on December 8, it announced a partnership with Grand Casino Luzern to enter the Swiss market as part of its planned expansion into Europe. This new partnership will involve integrating Push Gaming’s popular slot titles onto the mycasino brand of Grand Casino Luzern for a duration of 8 weeks, under an exclusivity agreement.
The main objective of this partnership is for Push Gaming to enter the regulated market in Switzerland and further extend its presence in Europe. Some of the popular titles that will be hosted on the mycasino brand include Jammin’ Jars, Wild Swarm, Razor Returns, and Boss Bear. These titles will be exclusively available on the mycasino brand for 8 weeks, following which they will be introduced to additional operators.
This move represents a step forward in Push Gaming’s overall plan for global expansion, following its entry into regulated markets in Italy, Greece, and Colombia. Fiona Hickey, the Director of New Business and Markets at Push Gaming, expressed excitement about the partnership, stating that the operator’s leading position in Switzerland will allow their titles to reach a vast audience and contribute to further growth in the market.
The partnership with Grand Casino Luzern will also benefit the casino, as it will be the first Swiss operator to offer Push Gaming’s portfolio to Swiss players. This will enable the casino to further solidify its presence in Switzerland and enhance player engagement by adding new and unique content to its portfolio.
Wolfgang Bliem, CEO at Grand Casino Luzern, also expressed enthusiasm about the partnership, highlighting the casino’s goal to offer players a wide range of high-quality innovative titles and transformative gaming experiences. He emphasized their excitement to exclusively showcase Push Gaming’s content on their platform, leading the way in Switzerland.
Overall, the partnership between Push Gaming and Grand Casino Luzern marks an important milestone for both companies as they aim to expand their presence in the Swiss market and offer players engaging and innovative gaming experiences.