Gaming Innovation Group Inc. (GiG) has made a significant move in the online casino industry by acquiring KaFe Rocks Ltd, a well-known affiliate company. This deal is expected to strengthen GiG’s position in the global market and accelerate its expansion into North America.
GiG Media, the lead generator in the online casino industry, has experienced tremendous success in recent years, with 12 successive quarters of hitting revenue records. The acquisition of KaFe Rocks is expected to further enhance its position in the market and pave the way for expansion in North America.
KaFe Rocks, on the other hand, is renowned for its presence in the iGaming affiliate space, with several Power Affiliate top 10 rankings and a strong foothold in more than 15 key markets worldwide. The company’s US flagship brands, Time2play.com and UScasinos.com, have achieved significant profitability in the past 12 months, making it an attractive acquisition for GiG Media.
The acquisition of KaFe Rocks follows GiG Media’s previous deal with AskGamblers, signaling the company’s strategic expansion through the acquisition of media and marketing technology giants.
Under the terms of the acquisition, GiG will pay a total of 35 million euros, with 15 million paid upfront in cash and an additional 20 million to be paid in semi-annual installments over the next two years. There will also be an earn-out component based on the company’s performance and meeting specific targets.
Jonas Warrer, CEO of GiG, expressed his excitement about the acquisition, stating, “We want to remain the leading casino affiliate in the industry and grow in the North American market. Our acquisition of KaFe Rocks validates these goals. In KaFe Rocks, we’ve found a flourishing business led by an exceptionally skilled team. Their reputable affiliate assets will undoubtedly drive growth for the broader group.”
Aimee Speight, spokesperson for KaFe Rocks, echoed similar sentiments, saying, “It’s a momentous occasion for KaFe Rocks to join forces with GiG Media. Joining GiG Media, we are optimistic about seeing Kafe Rocks business venturing into new heights.”
The acquisition is expected to receive final approval in December, marking a significant milestone for both companies as they embark on this new chapter in their partnership.