Genius Sports Limited, a renowned industry leader, has expanded its reach across the United States by forming a partnership with FanDuel, the most popular sportsbook in the country. This collaboration will provide FanDuel customers with access to the advanced transformative streaming solution, BetVision. The expanded agreement, confirmed by Genius Sports on November 15, marks a significant development in the world of sports betting.
One of the exciting outcomes of this partnership is the inclusion of BetVision in FanDuel’s premium NFL offering. As the exclusive distributor of NFL Official League Data, Genius Sports will provide FanDuel with access to premium content, including the NFL’s proprietary Next Gen Stats and the official betting data feed related to the league.
Through the integration with BetVision, FanDuel customers will be able to access the live NFL viewing experience on their mobile and tablet devices, using the FanDuel app. This means that they can watch their chosen NFL games while simultaneously following advanced live stat tracking from renowned broadcasters and streamers in the U.S.
But the benefits of BetVision don’t stop there. FanDuel plans to incorporate other features such as integrated betting odds, in-game betting alerts, and data-driven augmentations, as well as allowing customers the opportunity to place live bets within video players.
BetVision, a relatively new addition to the Genius Sports portfolio, has gained popularity since its launch in September. It is designed to increase in-game wagers, enhance customer engagement, and drive retention. The tool also offers various personalization options for sportsbook fans.
Mike Raffensperger, the Chief Commercial Officer at FanDuel, expressed his enthusiasm about the partnership, stating, “As an Official Sports Betting Partner of the National Football League, we’re continuing to look for ways to elevate the betting experience on our platform for fans during every game.” Similarly, Mark Locke, CEO of Genius Sports, highlighted the groundbreaking nature of the collaboration, stating, “In partnership with FanDuel, we are proud to lead a new era of sports betting experiences across North America.”
This expanded partnership builds on FanDuel’s existing collaboration with NFL Official League Data and is expected to further enhance the overall sports betting experience for customers.