EveryMatrix recently announced a partnership with Rush Street Interactive (RSI) to integrate its content into RSI-owned brand BetRivers at Michigan. This marks EveryMatrix’s first launch of games in Michigan, allowing the company to enter a new market and introduce its content to a new audience.
The integrated content from popular Armadillo Studios will be available on the BetRivers platform through direct integration with an online gaming aggregation solution called SlotMatrix. In addition, EveryMatrix holds licenses for the regulated markets of West Virginia, New Jersey, Ontario in Canada, and Michigan. The company has also recently secured a license for Connecticut, with the Pennsylvania license still undergoing the regulatory process.
Erik Nyman, President of EveryMatrix Americas, expressed his excitement about the partnership, stating, “We are delighted to go live in Michigan, yet another significant iGaming state and in particular to go live with our valued partners at Rush Street Interactive.” Nyman also mentioned the company’s plans to maximize their content and aggregation offering in the future.
The partnership with Rush Street Interactive extends EveryMatrix’s reach, as the company has already partnered with them in Latin America through another brand called RushBet. This collaboration will bring a new, unique portfolio created by EveryMatrix to BetRivers, tailored to meet its needs and expectations, and cement its presence in Michigan.
Richard Schwartz, Chief Executive Officer at Rush Street Interactive, expressed his enthusiasm for the partnership, highlighting the company’s commitment to offering BetRivers players new immersive and entertaining gaming experiences. He also expressed confidence that gaming enthusiasts in Michigan will enjoy the new games.
Overall, the partnership between EveryMatrix and Rush Street Interactive signifies a significant step for both companies as they work towards expanding their presence in the iGaming market and offering new and exciting content to players in Michigan.