Pariplay®, the division of NeoGames S.A., has announced a new partnership with Malta-based ComeOn Group, aiming to expand its global presence.
This collaboration allows Pariplay® to introduce its content to the international market by offering games from its Fusion® platform across ComeOn Group’s brands, including its flagship brand ComeOn!. The initial step will involve integrating its in-house studio, Wizard Games, followed by launching content from the Fusion® platform. The platform offers an extensive portfolio of games and a suite of engagement and back-office conversion tools.
Andrew Maclean, VP of Sales at Pariplay®, expressed excitement about the partnership, stating, “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion® aggregation platform.”
On the other hand, ComeOn Group anticipates strengthening its presence in Malta’s regulated market by incorporating Pariplay®’s top-quality content. Cristiano Blanco, Chief Product Officer at ComeOn Group, shared, “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles.”
The agreement signifies Pariplay®’s international expansion strategy and marks a significant step following similar agreements in Africa, LatAm, and North America.
Through this partnership, both Pariplay® and ComeOn Group aim to cater to the evolving demands of the global gambling market and provide a top-tier entertainment experience for their customers.