Circa Sports, a part of Circa Resort & Casino in downtown Las Vegas, is expanding its operations and taking on local competition in the sports wagering arena. The company is set to acquire the Silverton Casino sportsbook segment on January 1, 2024, and already has three sportsbooks in operation: the Tuscany Suites & Casino, The Pass in Henderson, and Legends Bay Casino in Sparks. Circa is also planning to expand to Kentucky in 2024, adding to its current presence in Illinois, Iowa, and Colorado.
Owned by Derek Stevens, Circa has sought approval from the Nevada Gaming Commission to operate in Silverton, citing the success of its other locations as evidence of its potential in Nevada. Jeffrey Benson, Director of Operations at Circa Sports, emphasized their successful model and highlighted the popularity of the Chicago NHL Blackhawks in Illinois as an example of their strategy.
Circa aims to attract more clientele to its resorts in Nevada and plans to expand to Michigan in the near future. Despite the recent partnership between ESPN Bet and Penn Entertainment, Benson remains confident in Circa’s standing and strategies, dismissing competition from other companies like FanDuel and DraftKings.
Circa is known for accepting high-stake wagers, with limits ranging from $20,000 to $60,000 for college football and $100,000 to $200,000 for NFL bets. Stevens noted that the bookmaking space is constantly evolving, with algorithms playing a key role in in-game wagering, but Circa remains committed to its unique approach.
Overall, Circa Sports is making its mark in the sports wagering industry and is unafraid to take on the competition, with plans for further expansion and a focus on high-stakes wagering as part of its strategy to stand out in the market.