BetMGM has been announced as the new title sponsor for the Premier League Darts tournament. The tournament is set to take place from February to May this year and will feature 8 players competing in a 17-night competition for a prize pool of £1 million. Each of the 16 league nights will also include a mini-event, with the top 4 players from the final league table advancing to the end-of-season Play-Offs.
The tournament will kick off on Thursday, February 1st in Cardiff, with matches scheduled in various cities including Glasgow, Belfast, Newcastle, Berlin, Brighton, Exeter, Dublin, Birmingham, Manchester, Aberdeen, Liverpool, Sheffield, Rotterdam, and Leeds before the Play-Offs in London.
The partnership between BetMGM and the Professional Darts Corporation marks a new sponsorship deal for the tournament. BetMGM, which offers live casino games, sports wagering, and casino games, is thrilled to be the title sponsor for the event, as it will allow them to reach a huge live audience and a massive global television audience across four months. BetMGM has also entered into partnerships with several football clubs including Newcastle United, Wolverhampton Wanderers, talkSPORT, and Manchester City.
The Chief Executive of the Professional Darts Corporation, Matt Porter, expressed his excitement about the partnership and the upcoming tournament, stating that the standard of entertainment across PDC events has continued to rise. He looks forward to working alongside BetMGM to promote the wide-reaching event.
The UK director of BetMGM, Sam Behar, also commented on the partnership, expressing their excitement to be partnering with an exciting and entertaining event like Premier League Darts. BetMGM UK aims to bring in a new golden era to the online gaming space in the UK, and they are looking forward to an action-packed 2024 for both BetMGM and the PDC.
Overall, the new sponsorship deal and the upcoming BetMGM Premier League promises to bring about exciting changes to the Premier League Darts tournament this year.