BetMGM and NHL Expand Partnership to Offer Exclusive Gaming and Betting Opportunities
In a move to enhance the betting and gaming experience for hockey fans, BetMGM has expanded its partnership with the National Hockey League (NHL). The expansion will see BetMGM integrating NHL imagery into its offerings, introducing exclusive exposure for hockey enthusiasts and developing casino games featuring professional teams and top hockey leagues. These new offerings will be broadcast nationally, further enhancing the reach of the partnership.
As a prominent iGaming operator, BetMGM has been working with the NHL to oversee sports wagering and gaming activities. CEO Adam Greenblatt expressed enthusiasm about the partnership extension, stating that it will allow BetMGM to enhance its products and provide customers access to a wider variety of gaming options. The partnership will also see the introduction of the latest in-app content for users.
In addition to the expanded gaming offerings, the partnership will also provide significant brand recognition for BetMGM. Throughout the NHL regular season and into the Stanley Cup Playoffs, BetMGM will have advertisements displayed in virtual space on the ice during hockey games and on digitally enhanced dashboards.
Jason Jayazeri, Vice President of Business Development at the NHL, emphasized the benefits of the partnership for hockey enthusiasts. He stated that the extension will provide gamers who engage in hockey betting with more opportunities than they can imagine.
Both BetMGM and the NHL are committed to responsible wagering and are affiliated with the Have a Game Plan and Bet Responsibly program of the American Gaming Association. This partnership represents a significant step in raising awareness about the risks of excessive gaming and underscores the organizations’ commitment to responsible gambling.
BetMGM is also focused on expanding its operations into profitable markets while upholding the importance of responsible gambling and compliance with regulations. The organization has implemented its BetMGM Resorts-approved GameSense program, which is designed to promote responsible gambling. Through integration into BetMGM’s platforms, players will have access to the GameSense exposure initiative, further highlighting the company’s dedication to promoting responsible gaming.