Allwyn, the multinational lottery firm based in Switzerland, has announced a new partnership with Instant Win Gaming Ltd. (IWG), a leading supplier of iGaming content to the lottery industry based in the UK. The partnership aims to enhance Allwyn’s portfolio of games and provide players with a wider range of content.
The alliance will leverage IWG’s experience as a supplier of online instant win games for lotteries to drive innovation and explore new possibilities in the online instant win games sector. Allwyn’s Chief Investment Officer, Stepan Dlouhy, expressed excitement about the agreement, stating that it will enable the company to create and leverage high-quality content throughout the group, delivering the best user experience to players across international markets.
IWG’s CEO, Rhydian Fisher, also expressed enthusiasm about partnering with Allwyn, stating that the deep expertise and knowledge of the lottery consumer possessed by Allwyn will help IWG deliver immediate and significant value for their existing partners while creating new opportunities for the games developed by their team.
In addition to the partnership, Allwyn has agreed to invest in IWG, acquiring a 70% stake in the business using its pre-existing financial resources. The investment is expected to be finalized in the second half of the current year and will not result in significant changes to the structure of the IWG team, allowing the co-founders to retain their positions as COO and CEO.
In other news, International Game Technology (IGT) has withdrawn its legal challenge over the ruling that awarded Allwyn the 4th UK National Lottery license.
The alliance between Allwyn and IWG is expected to bring new and exciting opportunities for both companies, with a focus on delivering high-quality content and value to players and partners across international markets.