Affinity Interactive, a company based in Paradise, Nevada, is excited to announce that its Silver Sevens Hotel & Casino will undergo a major renovation and rebranding process. The hotel will be officially known as the Continental Casino & Hotel.
The rebranded hotel and casino will feature a lounge and a rooftop bar with stunning views of the Las Vegas skyline. Andrei Scrivens, Chief Executive Officer of Affinity Interactive, stated, “This marks an exciting chapter for our property and company. Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history.”
According to reports, the Continental will include Pink Taco, a nightlife venue and restaurant inspired by the local culture and the spirit of rock and roll. The menu at the Continental will feature craft drinks and tacos.
Reviving the Continental brand in the city is seen as a way to honor the golden era of Las Vegas. The firm believes it will also contribute to the city’s growing reputation as a global sports and entertainment destination. The original Continental shut down over 20 years ago, causing distress in the community. However, the rebranded hotel and casino is set to officially launch in 2025, with expanded gaming space and external gaming selections.
Affinity Interactive, formerly known as Herbst Gaming, owns and controls 12 casinos across the United States, offering a variety of games including blackjack, poker, craps, slots, and bingo. The company also provides online betting services.
The renovation and rebranding of the Silver Sevens Hotel & Casino to the Continental Casino & Hotel marks an important milestone for Affinity Interactive as it aims to provide a unique and exceptional experience to the community while contributing to the growth of Las Vegas as an entertainment destination.