A recent survey conducted by the American Gaming Association (AGA) has found that a record-breaking 67.8 million American adults are expected to place bets on Super Bowl LVIII. This figure, representing 26% of the American population, sets a new record in the sports betting handle for the most significant sporting event of the year. It also marks a 35% increase from the previous year’s numbers.
The survey also predicted that the sports betting handle for Super Bowl LVIII is expected to reach $23.1 billion, which is a significant increase of $7.1 billion or around 30% from the previous year. According to the AGA, the expansion of legal sports betting in 38 states is a contributing factor to the increase in traditional Super Bowl wagers exceeding casual wagers for a second consecutive year.
The survey found that 42.7 million American adults plan to place traditional sports wagers, which is a 41% increase from 2023. Additionally, 36.5 million Americans will bet casually with friends or otherwise, representing a 32% increase from the previous year.
The survey also noted a growing trend of American bettors turning to the legal sports betting market, with 28.7 million adults (11% of the total American population) expected to place online wagers through a legal U.S. sports betting operator. AGA President and CEO Bill Miller commented on the record number of bets expected for Super Bowl LVIII, stating that it marks a significant moment for the U.S. gaming industry.
In addition to the record-breaking betting figures, the AGA survey also indicated a rise in responsible gambling awareness. Miller emphasized the importance of providing consumer protections and investing in responsible gambling tools and education. This sentiment was echoed by former NFL running back and current Fox Sports commentator, Mark Ingram II, who emphasized the importance of encouraging fans to wager responsibly.
As the Kansas City Chiefs and San Francisco 49ers prepare to face off in the Allegiant Stadium on February 11, the survey found that 47% of American adults plan to bet on the Chiefs, while 44% intend to bet on the 49ers, marking almost equal odds for the Big Game.